Marketing Manager (France)

The Marketing Manager will support the French commercial organization in all aspects of marketing activities related to the HSO IOL product portfolio – with a particular focus on Advance Technology IOLs and enhanced monofocals. 

Key duties & responsibilities

• Create product launch and brand plans that adapt global strategies and tactics to the needs of the French market.
• Own and drive execution of these plans.
• KPI tracking and ensuring course correction is made appropriately as needed.
• Ensure the correct presentation of HOYA corporate and HOYA product brands in line with strategy.
• Work with the Global marketing services team on timely creation, translation, and adaption of marketing tools.
• Develop and execute plans for KOL advocacy (for example podium presence, company-sponsored peer-to-peer activities).
• Execute global digital marketing and education strategies
• Collaborate with global training department (creating, adapting, and delivering training). 
• Deliver local language training to sales and B2B partners.
• Organise national congress presence and work with global marketing team to support success of events at major regional congresses.
• Ensure that appropriate promotion materials are prepared and distributed.
• Collect and consolidate market intelligence.
• Pricing analysis

Experience

• At least 5 years of medical device experience including direct experience in the IOL business. 
• Specific expertise in marketing and product management, including product lifecycle management.

Education

• Bachelor’s degree in life science or engineering; combined with post graduate qualifications in Marketing or comparable. 

Skills/Knowledge/Ability

• Exceptional communication skills, both verbal and written.
• Strong business acumen and analytical skills.
• Experienced in developing and presenting strategies, plans, and business cases.
• Demonstrated proficiency in identifying and prioritizing marketing opportunities. 
• Demonstrated success in working effectively with cross-functional teams to meet business objectives.
• Team player; able to manage diverse groups within a matrix-type environment.
• Able to foster excellent relationships and build credibility quickly at all levels.
• Able to work independently and to inspire and influence others.

Language 

• Fluency in French; English at a very high level