Global Marketing & Communications Manager

About HOYA Surgical Optics (HSO)

HOYA Surgical Optics (HSO) is the globally leading Preloaded Intraocular Lens (IOL) focused company that provides technologies and solutions that exceed expectations, enabling ophthalmic surgeons to focus on restoring sight. We are dedicated to improving the vision and quality of life for millions of people suffering from cataract, and helping them celebrate life visually.

HSO empowers cataract surgeons all over the world with innovative ophthalmic devices and services, with an attention to detail that helps them achieve better surgical outcomes and better practice results. Our commitment to delivering these results is grounded upon a quality management system that is continuously improving to meet changing global regulatory requirements and our entrepreneurial drive to be the brand of first choice.

At HSO, People is the key factor to our success. We aim to create a conducive work environment for our employees around the globe, and to promote an inclusive culture based on our core values – Excellence, Passion, Innovative, Collaboration, and Accountability.

HSO way of working

In fulfilling our roles, we are

• Accountable for our own capabilities and development,
• Focused on delivering results without excuses, and
• Alive to the sensitivities, risk, and impact we have on others and work in a way that helps others do their work effectively.

We are looking for people who

• See beyond themselves and are impact-focused,
• Consider the needs, challenges, and objectives of every person with whom they interact, and
• Exhibit positive reinforcement to help others succeed.

About the role

Job Title: Global Marketing & Communications Manager

Works closely with and have impact on: Commercial Team, International Sales, Professional Education

Reports to: VP, Communication & Omnichannel Development

Function: Global Commercial

Work Location/Site: Frankfurt

Role Overview

This role drives the development and execution of integrated marketing and internal communications strategies to strengthen brand presence, engage key audiences, and support overall business goals. The position oversees cross‑channel campaign planning, digital platform management, and collaboration with internal teams and external partners to deliver compelling content, impactful promotional activities, and consistent brand alignment. Using data-driven insights, it ensures measurable results and efficient budget management to continuously optimize marketing performance and maximize business impact.

Duties and Responsibilities

• Develop and implement integrated marketing communication strategies (across promotional and professional education) that align with business objectives and brand positioning
• This position is the business owner for LinkedIn and InVision and responsible for ensuring synergy with business owners of the additional digital platforms (ie, The Source, MVL, website, etc). Focus is on promotional activities to drive customer engagement with these platforms in collaboration with their business owners
• DOL program: coordinate planning and post production of video assets. Manage the implementation calendar. Work with team and DOLs directly (where appropriate) to implement and measure, maximizing value for HSO & KOLs
  Prof Ed / Educational Partners: Responsible for maintaining a relationship with ESASO and consider communication opportunities (ie, promotion of CME courses, etc)
• Track budgetary spending versus plan, including managing RINGI financial authorizations for professional education expenses, and ensure management has full visibility of potential variances (+/-).
• Coordinate shipment to customers – Liaise with the warehouse/ supplier/ carrier if necessary

• Analyze and report on the effectiveness of marketing communication initiatives, using data-driven insights to refine strategies and optimize activities.

Experience

• 5+ years in a marketing communications, digital marketing or similar corporate role. Experience in marketing automation platforms and content management systems. Prior experience in the medical technology sector a benefit.
  Skills/Accreditations

Skills/Accreditations

• Excellent communications and interpersonal skills.
• Passion for storytelling and ability to create engaging narratives that resonate with target audiences.
• Good presentation skills and able to express own ideas confidently in a team environment.
• Knowledge of the processes for planning, implementing and measuring digital project performance.
• Able to control of service providers and agencies.
  

Academic Qualifications 

• Degree level. Diploma/Qualifications in Marketing, Digital Marketing, Communications and/or relevant experience
   

Languages

• Fluent spoken and written English essential
• Good to very good German (B1-B2)
• French, Spanish, Italian, or Portuguese an advantage

Travel requirements 

10%